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8 steps to make your brand 


Tired of blending in? In today's crowded marketplace, standing out isn't just optional - it's essential. That's where we come in. At Conan Venus and Company, our STAND OUT process is your roadmap to brand brilliance. 


STAND OUT is not just a catchy acronym - it's a proven methodology, honed through years of experience, that transforms ordinary brands into extraordinary ones. We combine powerful tools with expert guidance to take your brand from “meh” to “magnificent!”.

Branding process


With our unique 8-step STAND OUT process, we'll guide you through a series of strategic steps, each designed to propel your brand toward dominance.

1. Start with Your Objectives

  • Forget vague aspirations. We set clear, measurable goals through a Marketing Audit and a Marketing Brief.

  • The audit dives deep, uncovering your strengths, weaknesses, and hidden opportunities.

  • The brief summarizes your goals, activities, and measures, keeping everyone on the same page.

2. Target the Right People

  • Marketing to everyone is marketing to no one. We identify your ideal customer, not just a demographic.

  • Our Target Audience Research paints a detailed picture, uncovering their needs, wants, and deepest desires.

  • We pinpoint the channels they frequent, ensuring your message reaches them loud and clear.

3. Analyze What Makes Your Brand Unique

  • In a sea of sameness, originality is your life raft. We help you find it.

  • We size up your competition, identifying their strengths and weaknesses so you can outshine them.

  • Industry/Competitor Audits and Competitive SWOT Reports reveal the gaps you can exploit.

  • We analyze industry trends, helping you innovate beyond the norm and capture attention like a magnet.

  • For existing brands, a Brand Audit assesses your market standing, while the Brand Exploration Worksheet unlocks your hidden potential.

  • The Positioning Worksheet and Brand Identity Map define your brand's distinct market position, loud and proud.

4. Nail Your Brand (Voice and Style)

  • A brand without a voice is just a pretty face. We give you personality and power.

  • Voice Worksheets and Taglines shape your tone, while a Messaging Guide ensures your story resonates.

  • Moodboards, Color Palettes, and Typography bring your brand's visual essence to life.

  • We refine and expand your brand identity, crafting a Logo that wows and a Brand Guidebook that keeps everything consistent.

  • From Website to Social Media, your brand speaks with one voice everywhere.

5. Determine the Right Channels

  • Shotgun marketing is for amateurs. We use precision targeting to hit your bullseye.

  • Our Growth Audit and Marketing Brief identify the channels that will bring your brand to the forefront.

  • We don't just guess - we use data to ensure you reach the right people at the right time.

6. Open Up to Your Audience

  • Content is the air your brand breathes. We make sure yours is fresh and engaging.

  • Our Content Calendar maps out a consistent stream of high-quality content that captivates your audience.

  • A Creative Brief keeps your content on brand, while Content Promotion amplifies your message across the most effective channels.

7. Unleash the Power of Data

  • Data isn't just numbers, it's your marketing roadmap. We speak its language fluently.

  • Data Analysis and Google Analytics reveal what's working and what's not, so we can make data-driven adjustments for optimal results.

8. Take it to the Next Level

(Again and Again)

  • We never stop testing, learning, and growing. Neither should your brand.

  • A/B testing and continuous experimentation help us refine our strategies and identify new opportunities for growth.

  • We keep you informed every step of the way, fostering a collaborative approach that drives continuous success.

Ready to STAND OUT?

Let's turn your brand into a marketing marvel. We'll help you reach new heights, leave competitors in the dust, and achieve goals you never thought possible.

Contact Conan Venus and Company today. Your journey to brand brilliance starts now.

Remember,  when you STAND OUT, you're not just a brand - you're THE Brand.


Why Choose the STAND OUT Process?


The STAND OUT process is a culmination of our extensive experience in the advertising world, transformed into a potent methodology. This process turns your company or product into an extraordinary brand, understanding its essence and amplifying it to the fullest.

What makes CVAC different:

  • Decades of experience: We've seen firsthand the transformative power of effective branding and marketing.

  • A proven process: STAND OUT isn't just a theory; it's a roadmap to success, backed by real results.

  • A team of experts: We're passionate about brands and dedicated to making yours shine.

Contact CVAC today, and let's start crafting your unique STAND OUT story!

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