THE CREW
THE CREW
Design for Marketing and Communications since 1995
Design for Marketing and Communications since 1995
Design for Marketing and Communications since 1995
ABOUT US
We make tools that help our clients project a message, bring their products and services to market and build brands. Our clients hire us to help them communicate to their clients, customers and employees. You know... We create things that speak for our clients when they aren't there to speak for themselves. Our capabilities include everything from developing a strategy to delivering a message. Our goal is to help you generate revenue, elevate your brand message or create awareness for your cause.
We partner with a network of strategists, digital developers, researchers, photographers, illustrators, production people, copywriters and proof readers to build a team with core competencies and temperament to suite your needs.
Whether you're launching a new venture, making an announcement to the world or retooling your organization, Bird Design is available to partner with you so you can focus on what you do best.
ABOUT US
We make tools that help our clients project a message, bring their products and services to market and build brands. Our clients hire us to help them communicate to their clients, customers and employees. You know... We create things that speak for our clients when they aren't there to speak for themselves. Our capabilities include everything from developing a strategy to delivering a message. Our goal is to help you generate revenue, elevate your brand message or create awareness for your cause.
We partner with a network of strategists, digital developers, researchers, photographers, illustrators, production people, copywriters and proof readers to build a team with core competencies and temperament to suite your needs.
Whether you're launching a new venture, making an announcement to the world or retooling your organization, Bird Design is available to partner with you so you can focus on what you do best.
Design for Marketing and Communication
since 1995
THE CREW
THE CREW
WORK
We subscribe to the idea that every little thing matters. This, of course, prompts us to ask a lot of questions and think about what you do in a lot of different ways. We spend a lot of time pondering how someone might view you or think about what you have to offer. We think about the kinds of results you are after because you've told us. Then we go to work creating something fresh and unique so nobody confuses you with a competitor.
We draw upon our natural curiosity of the world and devote a truckload of time surveying culture, trends and where everything comes from. We consider why humans do what they do and how they think and feel. We spend a lot of time questioning the motives and desires of people. We ask "why" a lot. In time, all of this questioning forms an idea which leads to an image which leads to a visual language that speaks for our clients.
WORK
We subscribe to the idea that every little thing matters. This, of course, prompts us to ask a lot of questions and think about what you do in a lot of different ways. We spend a lot of time pondering how someone might view you or think about what you have to offer. We think about the kinds of results you are after because you've told us. Then we go to work creating something fresh and unique so nobody confuses you with a competitor.
We draw upon our natural curiosity of the world and devote a truckload of time surveying culture, trends and where everything comes from. We consider why humans do what they do and how they think and feel. We spend a lot of time questioning the motives and desires of people. We ask "why" a lot. In time, all of this questioning forms an idea which leads to an image which leads to a visual language that speaks for our clients.
THE CREW
THE CREW
THE CREW
Standout in a sea of sameness.
“Brand Awareness has never been more important.”
— Neilsen’s 2022 Annual marketing report —
https://www.nielsen.com/us/en/insights/report/2022/nielsen-annual-marketing-report-era-of-alignment/
Fewer in-store visits, and countless alternate online brands combined with fragmented and multiple on-demand media channels have made it critical for brands to stand out from the sea of sameness and connect with their consumers.
Whether it's produce, candy, or concrete, every industry has norms, standard language, features, and visual cues that they all seem to follow, sometimes for a good reason, often just to fit in. Look at all with a critical eye, find commonalities, and then determine how to disrupt them.
Once you know your general audience, find a specific group within it to focus on. Take time to understand who these people truly are, and speak directly to them with products and message that speaks to them. Do it right, and this group will be your biggest advocates.
What features and benefits make you stand out from the competition? What makes you relatable to your consumers? Determine how you can communicate that quickly, efficiently, and consistently.
Don’t just talk at your niche, converse with your niche, treat them like no other brand does, and reward them for interacting with you.
Don’t just talk at your niche, converse with your niche, treat them like no other brand does, and reward them for interacting with you.
Find the media/social channel that your target niche frequents often. Make sure you are there just as much and become part of their world, so you remain top of mind when they search for the solution you can provide.
Need help standing out in the sea of sameness?
Contact us for a free consultation.