Small business is in a stranglehold right now. But it’s not going to last forever.
Eventually, the state will be up and running again. There will be houses to paint, driveways to pave, and a backlog of hair cuts to schedule. When that happens, your business needs to be ready to spring into action, and one of the best ways to prepare is by bringing in new leads to your business today.
One of the best ways to do that? Pay Per Click (PPC) advertising on Google.
Line up post-pandemic work with Google marketing today.
Successful businesses use Google to generate leads. It’s the first place a customer will look online before making a purchase or hiring a contractor. Conan Venus And Company can make sure when customers are searching for your product or services, they find you!
Consider the following:
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93% of online activities start on a search engine
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50,000 searches are made every second
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3.6 billion searches are made each day
Here’s another key stat: the majority of Google search users do not venture past the first page of results. Prominent Google placement can have a massive impact on the effectiveness and profitability of your online campaigns.
Stay a step ahead of the competition
There are plenty of reasons why Google advertising is beneficial to your bottom line, but here are a few that are unique to the current pandemic:
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Your competitors are probably not thinking that far into the future and have most likely stopped focusing on their advertising.
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Your customers are spending more time browsing the internet and researching future purchases than ever before.
Combined, this gives you a massive opportunity to promote your business online and generate a queue of customers interested in your products and services.
Ready to optimize your website for Google? We can help with that.
In-person sales might be down, but online sales have never been better, as shown in the graph below. There has never been a better time to redesign or enhance your website to improve sales and search engine ranking.
At Conan Venus And Company, we help business owners like you, manage your online presence. Even if you are not selling anything online, Google marketing is still a great strategy. It will generate more leads making your post-pandemic business easier (and more lucrative).
Prefer immediate results?
Google advertising is the way to go!
PPC (pay-per-click) advertising offers many of the same benefits as organic SEO, only you unlock results lightyears faster. Additionally, the services are not mutually exclusive - Google ads are a great way to quickly drive traffic to your website, and a strong website will significantly boost the conversion rate of your ad campaign.
Here are a few of the specific ways you can leverage Google to your advantage during the pandemic.
Google Search Advertising Campaign
As mentioned earlier, people are spending a lot of time online while they shelter in place and keep social distance. This creates a significant window of opportunity.
Through Google Search advertising, we can highlight your key selling points, generate post-pandemic customers, and traditionally advertise your current offerings (virtual products, free delivery, curbside pickup, etc.).
Our team uses longtail keywords to connect with high-quality leads, and can also use keywords to target searches involving your competitors.
Google Smart Shopping Campaign
Remember that online shopping graph from earlier? E-commerce and online shopping are insanely lucrative business models right now. We can promote your products through smart shopping campaigns, placing ads directly in front of the people who are performing relevant Google searches.
Mobile Advertising Campaigns
Instead of directing search traffic to your website or sales page, we can encourage customers to place a call directly to your business with the click of a button. We configure these ads to only appear on devices with outgoing call capabilities and only allow the ads to run while your inbound lines are open.
Google Display Network Ads
Google display ads are a great way to gain traffic and boost brand awareness on a budget. These campaigns allow Google to place ads for your business on 3rd party websites, using interests and topics to make relevant placements. You can also control which sites you appear on through Managed Placements.