Three Marketing “Trends” that Never Go Out of Style:
Updated: Feb 3
by Conan Venus
Are you feeling out of touch with the ever-changing world of marketing? Does it feel like marketing trends change faster than you you can say "metaverse"? Don't worry!
While it can be daunting to keep up with all the latest strategies and trends, there are some timeless trends on which you can always rely.
Let's review these well-established marketing "trends" that are proven, reliable foundations for any marketing strategy and creative approach. Whether leveraging content or crafting an influencer strategy, keeping these three "trends" in mind is a surefire way to succeed.
1. People will always want to be entertained.
Whether going to the movies, watching Tiktok, cruising the internet, or playing a video game, people love to fill their free time with entertainment. There are many reasons why. For one, it can be a way to escape from reality. When people feel stressed or overwhelmed, they can use entertainment to take a break from their problems. Entertainment can also be a way to connect with friends and family. People can share the experience and enjoy each other's company by watching a movie or TV show together. Finally, entertainment can be fun and relaxing. It can be a way for people to forget about their troubles and enjoy themselves. Whatever the reason, people have loved to be entertained as long as they have existed, and this trend will likely continue as long as we do, regardless of the format it comes in.
As a marketer, if you can find ways to entertain people with your message, you have already provided them with a benefit and made them view your brand or product more positively. Focus on creating an entertaining message or story; if it truly is entertaining, it should perform well on even the latest medium of entertainment.
2. People will always want to feel connected.
People have always been social animals. We are drawn to others and need to feel connected. This has been evident throughout history, from the earliest tribes of humans to the present day. Even in the digital age, we still need to feel connected to others.
This is why social media is so popular. It allows us to connect with others in a way that we couldn't before. We can share our thoughts and feelings, and we can see what others are up to. This helps us feel connected to others and makes us feel like we are a part of something larger than ourselves.
Social media also allows us to build relationships with people who we wouldn't otherwise be able to connect with. We can make friends all over the world, and we can learn about different cultures. This helps us to become more understanding and tolerant of other people.
However, as marketers, we must remember it is the power of feeling personally connected to other people that truly fuels social media. We must create content that is positive and personally connects with the viewer, the more personal we can make our message, and the more we can tell a story about our brand that connects with people the more success we will have on social and other media. The goal is still to engage rather than lecture.
3. People will always want to be informed.
Humans have always wanted to know what was going on in the world around them, and to be able to make informed decisions. This is just as true today as it ever has been. In our modern world, there are more sources of information than ever before. We can get news and information from TV, radio, the internet, newspapers, magazines, and many other sources.
This abundance of information can be both a good thing and a bad thing. On one hand, it means that we have access to more information than ever before. We can learn about events all over the world, and get different perspectives on them. On the other hand, it can also be difficult to know which sources of information are reliable. It can be hard to figure out which stories are true and which ones are fake.
This is why people constantly search for trusted sources to help them curate information and determine what is true and what truly matters.
As marketers, we should strive to not only inform people of our brands and product and their benefits, but we should also help provide valuable information throughout their shopper journey. The more we aggregate and openly share information with the consumers the more we will build a relationship and become a trusted brand.
So, It's official: the world will never change. People will always want to be entertained, feel connected, and stay informed. As long as there are people in the world, these three things will remain at the top of everyone's priority list. So what does that mean for you? If you're looking to make a lasting impression, you need to find a way to appeal to all three of these human desires. The good news is we've got plenty of ideas on how you can do just that. Follow us on social for lots of ideas, and if there is a project you could use a little help on, feel free to reach out to us directly.