A 90-Minute Weekly Routine That Keeps Your Marketing On Track
- Conan Venus
- Dec 29, 2025
- 4 min read
We all know the average day in the life of a marketer is a never-ending list of tasks that leave it hard to maintain focus and stay on track.
However, we have found that just 90 focused minutes once a week can help you set direction, choose the most important work, and ensure it actually gets done. Here is a clear routine you can repeat and teach your team to make everyone more effective and meet your goals week after week.
The most successful company founders, VPs, and managers know that when the week starts with intention, the rest of their calendar behaves.
Below is our exact routine. Steal it, test it for two weeks, and you’ll feel the shift.
What this weekly marketing routine gives you
Focus you can act on. You’ll pick three jobs that must move the business forward this week. Not thirty. Three.
A simple scorecard. One page that tells you what improved, what stalled, and what needs help, without drowning in numbers.
Time blocks that protect the important work. Appointments with yourself, you actually keep.
A clean “not this week” list. Because saying NO! to the right things leads you to cheering Yes! in success
The 90-minute plan (minute-by-minute)
You can do this approach anytime, even daily, but we have found Sunday evening or early Monday morning works best.
Put your cell phone on airplane mode and then set it face down on the table.
Close your inbox.
Now, let’s go.
Block 1 — Review last week (35 minutes)
Check your one-page scorecard (10 min).You’re looking for movement. Circle anything that changed by more than 10%, up or down. Don’t chase the small wiggles.
Scan the work you shipped (5 min).Did you publish the blog, send the email, update the page, host the demo, finish the case story? If it’s not shipped, it doesn’t count.
Look at conversions (10 min).Count new inquiries, booked calls, demos requested, and proposals sent. Add short notes: “2 inquiries from the new pricing page,” “1 demo from LinkedIn comment.”
Write three short reflections (10 min).
What helped growth last week?
What got in the way?
What did we learn that changes our plan?
Keep this tight. You’re paving the next seven days.
Block 2 — Plan this week (40 minutes)
Pick your Big 3 (15 min).Choose the three (3) outcomes that make this week a win. Outcomes, not tasks.
Examples:
“Publish the ‘Buyers’ Guide’ article and post it on company page.”
“Record 2 customer proof videos.”
“Fix slow homepage load time.”
Break each outcome into first steps (10 min).Write the first 1–3 actions for each outcome. Keep them small enough to start without thinking: “Draft outline,” “Email Sara for customer quote,” “Run image compressor.”
Set simple success checks (5 min).Define “done” for each outcome in one line.
“Article live, indexed, and shared to LinkedIn.”
“Two proof videos uploaded and added to product page.”
“Homepage loads under 2 seconds on mobile.”
Create your “Not This Week” list (5 min).Park the good ideas that aren’t this week’s Big 3: new podcast, fresh ad set, redesign rabbit hole. You’re not deleting them—you’re protecting focus.
Choose one tiny experiment (5 min). Something you can test without risk: a new subject line style, a shorter demo, a before/after graphic. Small experiments beat big debates.
Block 3 — Make it real in the calendar (15 minutes)
Time-block your Big 3 (10 min). Put each first step on your calendar as a meeting with yourself. Ninety minutes for deep work, thirty for lighter tasks. If someone tries to book over it, you already have a meeting, with future revenue.
Confirm owner and deadline (5 min).
If you’re delegating, write one sentence with the goal and the finish line:
“Jenn: edit and publish guide by Thu 4pm. Add FAQ at the end.”
Clear beats clever.
Here's an example week so you can picture it.
By Friday, you’ve shipped one strong piece of teaching content, improved a key page that pays the bills, and added real proof where buyers look. That’s a solid week.
Common traps (and simple fixes)
Too many goals. If everything matters, nothing ships. Cut back to three outcomes and move the rest to next week’s draft list.
Meetings eat your calendar. Book your work first. If the team needs you, they’ll see your available slots. Protection beats apology.
Chasing every number. A dozen charts look impressive and change nothing. Watch a small set weekly. If a number swings hard, investigate; otherwise, keep building.
Perfecting instead of publishing. Good and live beats great and invisible. Publish, learn, improve.
Starting from zero each week. Keep a running “idea pantry” for content, proof, and fixes. When the 90 minutes starts, pick from the shelf.
A 15-minute daily rhythm (to keep momentum)
3 minutes: skim your scorecard.
7 minutes: confirm today’s first step for each of the Big 3.
5 minutes: send one nudge or thanks to a customer, teammate, or partner. Tiny touches build momentum.
If you miss a day, don’t declare bankruptcy. Start again tomorrow.
Tools (optional, not required)
A calendar and a timer are enough.
A shared doc for the scorecard and the “Not This Week” list.
If you like software, use what you already have. The routine—not the app—does the heavy lifting.
Final thoughts
Strategy gets a lot of credit. Consistency deserves a lot more.
This 90-minute weekly marketing routine isn’t glamorous, but it builds momentum.
It forces the hard choice: “What will we actually finish this week?” and protects it on the calendar.
Do it consistently, and you’ll find that marketing stops being busy work and starts being a manageable and successful system.
Do you want a seasoned operator to pressure-test your plan, design the one-page scorecard with you, or help you with some of those marketing efforts?
Contact us today.
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