THE CREW
THE CREW
Design for Marketing and Communications since 1995
Design for Marketing and Communications since 1995
Design for Marketing and Communications since 1995
ABOUT US
We make tools that help our clients project a message, bring their products and services to market and build brands. Our clients hire us to help them communicate to their clients, customers and employees. You know... We create things that speak for our clients when they aren't there to speak for themselves. Our capabilities include everything from developing a strategy to delivering a message. Our goal is to help you generate revenue, elevate your brand message or create awareness for your cause.
We partner with a network of strategists, digital developers, researchers, photographers, illustrators, production people, copywriters and proof readers to build a team with core competencies and temperament to suite your needs.
Whether you're launching a new venture, making an announcement to the world or retooling your organization, Bird Design is available to partner with you so you can focus on what you do best.
ABOUT US
We make tools that help our clients project a message, bring their products and services to market and build brands. Our clients hire us to help them communicate to their clients, customers and employees. You know... We create things that speak for our clients when they aren't there to speak for themselves. Our capabilities include everything from developing a strategy to delivering a message. Our goal is to help you generate revenue, elevate your brand message or create awareness for your cause.
We partner with a network of strategists, digital developers, researchers, photographers, illustrators, production people, copywriters and proof readers to build a team with core competencies and temperament to suite your needs.
Whether you're launching a new venture, making an announcement to the world or retooling your organization, Bird Design is available to partner with you so you can focus on what you do best.
Design for Marketing and Communication
since 1995
THE CREW
THE CREW
WORK
We subscribe to the idea that every little thing matters. This, of course, prompts us to ask a lot of questions and think about what you do in a lot of different ways. We spend a lot of time pondering how someone might view you or think about what you have to offer. We think about the kinds of results you are after because you've told us. Then we go to work creating something fresh and unique so nobody confuses you with a competitor.
We draw upon our natural curiosity of the world and devote a truckload of time surveying culture, trends and where everything comes from. We consider why humans do what they do and how they think and feel. We spend a lot of time questioning the motives and desires of people. We ask "why" a lot. In time, all of this questioning forms an idea which leads to an image which leads to a visual language that speaks for our clients.
WORK
We subscribe to the idea that every little thing matters. This, of course, prompts us to ask a lot of questions and think about what you do in a lot of different ways. We spend a lot of time pondering how someone might view you or think about what you have to offer. We think about the kinds of results you are after because you've told us. Then we go to work creating something fresh and unique so nobody confuses you with a competitor.
We draw upon our natural curiosity of the world and devote a truckload of time surveying culture, trends and where everything comes from. We consider why humans do what they do and how they think and feel. We spend a lot of time questioning the motives and desires of people. We ask "why" a lot. In time, all of this questioning forms an idea which leads to an image which leads to a visual language that speaks for our clients.
THE CREW
THE CREW
THE CREW
California Consumer Privacy Act (CPAA)
by Olivia Venus
Summary:
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Applies to businesses that collect personal information of California residents that meet any of the following 3 thresholds:
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Gross annual revenue greater than $25 million
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Buy, receive, sell or share personal information of 50,000 or more consumers, households or devices
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Derives 50% or more of its annual revenue from selling personal information
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Personally identifiable information (PII) is defined as: information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer. This includes:
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Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier IP address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers
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Characteristics of protected classifications (such as those protected under the ADA) under CA or federal law
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Commercial information including records of personal property, products or services purchased, obtained or considered, or other purchasing or consuming histories or tendencies
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Biometric information
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Internet or other electronic network activity information including, but not limited to, browsing history, search history and information regarding a consumer’s interaction with a website, application or advertisement
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Geolocation data
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Allows individuals to view what information about them and to opt-out completely of information being sold. MUST post a link that allows customers to opt-out of sale “do not sell my information.” This only applies to CA residents. However, website views are not restricted to only one state. There will likely be CA residents visiting a site, so the opt-out is always necessary.
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Companies should have had data tracking systems in place by early 2019 to meet “12-month history” compliance
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Companies have a 30-day window after a violation complaint is filed to fix the issue and comply.
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Businesses will now have to honor CA residents’ requests to access, delete, and opt-out of sharing and selling of their data.
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5 things that are changing:
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Data inventory and mapping of in-scope personal data and instances of “selling” data
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New individual rights to data access and erasure
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New individual right to opt-out of data selling
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Updating service-level agreements with third-party data processors
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Remediation of information security gaps and system vulnerabilities
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Advice for our clients:
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Limit the use and collection of personal information, if possible. If your company is below the threshold of 50,000 consumers' PII, you do not need the additional links and privacy policy to comply with this law. Even if you are above the threshold, limiting use and collection of PII can be helpful to prevent a lawsuit for any reason. Information can be routinely used and deleted.
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Limit sharing and sale of PII to third parties.
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Update agreements with third-party data processors.
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Update and ensure the security of software to inventory and map PII. Scope out vulnerabilities and fix them as well as possible.
What our clients need to do to comply:
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#1 most important thing: be sure to have a footer on any website that says, “do not sell my information,” and when clicked will allow customers to fully opt-out from the sale of their personal information. Customers MUST be allowed to choose not to have their data shared (even without profit) with ANY third parties. Once this link is clicked, it should lead to instructions on how to opt-out of that website’s specific cookies, as well as non-cookie-based services. Here is an example from Deloitte US:
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Update their privacy policy, terms and conditions, and cookie agreement. Be sure it is presented to customers when personal information is collected (usually in the form of a pop-up). The privacy policy must comply with the above points.
What our company has done to comply:
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Update our privacy policy and be sure it is presented to customers when personal information is collected.
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Limit collection of PII or collect and routinely delete.
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Limit or cease sharing PII with third parties. If we do not share with third parties at all, then the “do not share my information” compliance above is not necessary.